Case Studies – 63 INC – The Home of Rwandan Creatives. We turn ideas into culture. We turn culture into impact

What We Achieved

Don’t believe us? They did

Presidential campaign branding: We spearheaded the presidential campaign branding for the Rwanda Patriotic Front candidate. Every element was designed to connect with the hopes of millions. The result was a bold, unified visual identity that was the talk of the country

BRD – Rebranding Rwanda’s Development Bank : We modernized the Development Bank of Rwanda with fresh visual identity and a powerful communication strategy. Our work repositioned BRD as a future facing institution, showcasing its role in financing Rwanda’s sustainable development

BRD – Rebranding Rwanda’s Development BankBRD – Rebranding Rwanda’s Development BankBRD – Rebranding Rwanda’s Development BankBRD – Rebranding Rwanda’s Development Bank

Branding

Graphic

Spiro – EV Brand Placement in Rwanda: For Africa’s largest EV player, we crafted a distinctive brand presence in Rwanda. From campaign strategy to social content and storytelling, our work established Spiro as the face of sustainable mobility in the region.

Spiro – EV Brand Placement in RwandaSpiro – EV Brand Placement in RwandaSpiro – EV Brand Placement in RwandaSpiro – EV Brand Placement in Rwanda

Campaign

Storytelling

Mchezo – Rebranding Sports & Technology : We revitalized Mchezo’s identity with brand strategy, photography, video, and digital storytelling. The new positioning reinforced Mchezo as a leader in Rwanda’s sports-tech movement.

Mchezo – Rebranding Sports & TechnologyMchezo – Rebranding Sports & TechnologyMchezo – Rebranding Sports & TechnologyMchezo – Rebranding Sports & Technology

Branding

storytelling

Amstel at Tour du Rwanda : Amstel needed to shine as the golden sponsor of Tour du Rwanda. We built a cohesive event presence, crafted digital engagement strategies, and maximized audience interaction, turning sponsorship into cultural impact.

LEGO Foundation – Kina Rwanda: Partnering with LEGO Foundation and Purpose, we developed Kina Rwanda, a brand rooted in Rwandan culture and storytelling. The initiative educated parents and caregivers about learning through play and became a touchstone for playful education in Rwanda.

Creative
Alchemy

Here are some of the work done by 63 creative community

Home

We’re strategists, dreamers, and doers—united by the belief that creativity builds culture and culture creates change

Don’t believe us? They did

Presidential Campaign BrandingPresidential Campaign BrandingPresidential Campaign BrandingPresidential Campaign Branding

BRD – Rebranding Rwanda’s Development BankBRD – Rebranding Rwanda’s Development BankBRD – Rebranding Rwanda’s Development BankBRD – Rebranding Rwanda’s Development Bank

Spiro – EV Brand Placement in RwandaSpiro – EV Brand Placement in RwandaSpiro – EV Brand Placement in RwandaSpiro – EV Brand Placement in Rwanda

Mchezo – Rebranding Sports & TechnologyMchezo – Rebranding Sports & TechnologyMchezo – Rebranding Sports & TechnologyMchezo – Rebranding Sports & Technology

Amstel at Tour du RwandaAmstel at Tour du RwandaAmstel at Tour du RwandaAmstel at Tour du Rwanda

LEGO Foundation – Kina RwandaLEGO Foundation – Kina RwandaLEGO Foundation – Kina RwandaLEGO Foundation – Kina Rwanda

Creative
Alchemy

Don’t believe us? They did

Presidential Campaign BrandingPresidential Campaign BrandingPresidential Campaign BrandingPresidential Campaign Branding

BRD – Rebranding Rwanda’s Development BankBRD – Rebranding Rwanda’s Development BankBRD – Rebranding Rwanda’s Development BankBRD – Rebranding Rwanda’s Development Bank

Spiro – EV Brand Placement in RwandaSpiro – EV Brand Placement in RwandaSpiro – EV Brand Placement in RwandaSpiro – EV Brand Placement in Rwanda

Mchezo – Rebranding Sports & TechnologyMchezo – Rebranding Sports & TechnologyMchezo – Rebranding Sports & TechnologyMchezo – Rebranding Sports & Technology

Amstel at Tour du RwandaAmstel at Tour du RwandaAmstel at Tour du RwandaAmstel at Tour du Rwanda

LEGO Foundation – Kina RwandaLEGO Foundation – Kina RwandaLEGO Foundation – Kina RwandaLEGO Foundation – Kina Rwanda

CreativeAlchemy

Creative
Alchemy