Founded in 1990, Rubis is an independent French operator specializing in three business areas: The distribution of petroleum products (service station networks, commercial fuel oil, aviation fuel, LPG, bitumens, etc.), with operations in Europe, the Caribbean, and Africa through our subsidiary

Task: RUN A DIGITAL CAMPAIGN FROM KOBIL TO RUBIS

Build a digital content strategy for launching RUBIS in Rwanda and run different digital marketing campaigns to communicate the unique offering for Rubis. By using the existing brand identity for Rubis, we repurposed it to fit in the Rwandan context. Created from the ground up, Rubis Rwanda's digital strategy, including an ongoing marketing campaign and social media management.