Amstel, a leading global beer brand, was a golden sponsor of the Tour du Rwanda 2023, significantly boosting the event’s profile and creating memorable experiences for all attendees.

Task: REBRANDING AND COMMUNICATIONS

We enhanced Amstel's brand presence at the Tour du Rwanda by crafting a cohesive and visually striking look throughout the event. Our team managed communications with engaging social media content, maximizing visibility and audience interaction, and reinforcing Amstel's brand recognition.